The Süddeutsche Zeitung Magazin’s shows its advertorial publication in magazine form. The design takes its inspiration from the magazine’s various advertorial formats. Each format receives a chapter that highlights its practical applications. Chapters are separated by an introductory page featuring a colored placeholder frame. Important information and references are presented in classic Süddeutsche Zeitung Magazin style.

Art Direction and Design for Süddeutsche Zeitung Magazin