Bard Graduate Center

The new look of the Bard Graduate Center, New York’s academy of applied arts, is defined by a picturesque approach to typography. Because the logo is legible from any orientation, its applications are especially flexible. Here, typography becomes an artistic element that is both descriptive and decorative. The design is implemented in the website, various print publications and branded stationery

365: AIGA Annual Design Competition 31
Tokyo Type Directors Club Awards 2009

Art Direction and Design for Pentagram Design