The “Factory of the Year” is one of the most renowned and traditional industrial awards in Europe. At the congress of the same name, the winners of the benchmark competition will be honoured. SV Events organises the congress together with A.T. Kearney and the trade journal Produktion. Being in its 28th year already, the “Factory of the Year” was in need of a new corporate identity.
The concept for this comprises the (digital) platform and the congress and it focuses on a laid “F”: In this position, the initial takes up the typical shape of a factory with two towers or chimneys. At the same time, the “pixel” alludes to the digital transformation (industry 4.0) that is currently taking place everywhere in this sector.
Concept, Art Direction and Design for SZ Scala and A.T. Kearney