The distinctive packaging design for an exclusive new brand of whiskey from Lyon-based distributor The Whiskey Lodge combines tradition and modernity in equal measure. A cotton label creates a unique tactile experience. Each limited edition bottle is numbered by hand and arrives packaged in a silkscreened cloth bag.

Art Direction and Design for Be Dandy

“Lion de bronze”, Premium Brands, Cannes, 2015
“Brand packaging” and “coup de coeur”, Grand Prix Design Stratégies, 2015