The New School

The acclaimed New York research and design institution received a highly customizable visual style guide based on a three-dimensional alphabet. Unique typography was applied by hand to the 16-story campus building’s ceilings and walls. The space’s intricate, expansive angles work harmoniously with the message to guide participants through a spatial-typographical experience. The typeface design was inspired by The New School’s distinctive façade, developed by renowned architecture firm SOM.

Art Direction and Design for Integral Ruedi Baur